Art Direction - Graphic Design - Guerilla Advertising - PR Gifting - Paid Advertising - Sketching
MGM+: "Make Anywhere Your Cinema"
Built on a rich film legacy, MGM+ is known for their variety of timeless classics, standing out in the streaming world. Unlike platforms with rotating movies, MGM+ ensures a consistent library of iconic films reminiscent of classic cinema eras. As theaters become less common due to COVID-19, our campaign intends to bring the cherished theater atmosphere home. Through weaving in cinematic elements such as red carpets and curtains, our goal is to recreate the nostalgic theater charm, right in the comfort of a home, car, or even during flight.
Print Ads
Outdoor Guerilla Advertising
MGM+ Cinema in a Box
Paid Advertising
As a thank you to our new annual subscribers, we plan to distribute 1000 MGM Cinema in a Box Kits during the holiday season. We'll continue this tradition annually as a gesture of gratitude, showcasing our gifting efforts on social media through paid ads and organic content. This initiative aims to generate buzz around MGM+ and entice more people to opt for annual subscriptions, highlighting the quality, fun, and value offered within this box.
Sketch Phase
This initial thumbnail sketch portrays a vintage, old-fashioned movie theater ambiance featuring the iconic MGM Lion serving as the usher. Cinematic elements like the red rope, red carpet, and curtains, evokes a strong sense of nostalgia, aiming to bring the essence of classic theater to viewers' homes.