Branding - Logo Design - Art Direction - Web Design
Coolhaus: "The Ice Cream Brand for Every Love Story"
In my Strategic Writing & Design class, our team was tasked to recreate the branding of the existing Coolhaus Ice Cream brand. My role was the Art Director, meaning I led the creation of new branding and the design of a campaign that would attract the young adult market.
Print Ads
The campaign, inspired by the relationship between Coolhaus founders Natasha Case and Freya Estreller, celebrates inclusivity and diverse expressions of love. Under the theme "The Ice Cream Brand for Every Love Story," Coolhaus signifies acceptance, supporting individuals regardless of their identity or the nature of their relationships. Each ad spotlights a unique ice cream flavor, exploring various dimensions of love—from festivals to nature and even breakups. Our Coolhaus branding aims to spark positive connections and celebrate relationships of all kinds.
Website Landing Page and Banner Ads
