Art Direction - Social Media Content Creation - Sketching
C. Howard's: "Mint and Mingle"
C. Howard's is a classic candy mint brand known for its unique flavors like Violet and Guava. Our campaign celebrates C. Howard's one-of-a-kind mint flavors by matching them with select cocktails, aiming to elevate the brand's distinct taste. Inspired by the sophisticated palate of cocktail enthusiasts, we introduce these mints as an accompaniment, mirroring the tradition of complementary snacks offered with drinks at upscale bars. By sharing these mints in a social setting, it enhances the overall drinking experience. *Created for my Creative Portfolio class*
TikTok Extension
We created organic media that shows consumers how simple yet sophisticated it is to pair a C.Howard's mint with a cocktail.
Sketch Phase
This thumbnail illustrates a cocktail menu layout pairing C. Howard's mints with corresponding drinks, inspired by the way bars offer complementary snacks with cocktails. Each mint flavor complements a specific drink, creating an elevated and sophisticated experience for the palate.